Repositioning
Fix how you show up before any outreach.
Private market intelligence for senior GCC leaders
Become visible before senior GCC roles go public.
I help Directors, VPs and GMs across the GCC understand where executive demand is forming, sharpen their market position, and reach the right decision-makers before opportunities hit the open market.
For established leaders who are not looking to send more applications, chase recruiters, or rely on chance. This is a sharper, intelligence-led route into the private senior opportunity market.
The Founder
Helping senior leaders become visible, trusted, and chosen.
Sterenzon Advisory is led by Daniel Sterenzon, an executive positioning advisor with over a decade of experience across HR, advisory and market-facing work.
He works with senior leaders in UAE and Saudi Arabia — and the wider GCC — helping them understand where demand is forming, how to position themselves, and who to reach before opportunities become public.
The work combines practical advisory, market intelligence, AI-supported research and decision-maker mapping to give clients a clearer route into the right conversations.
This is not recruitment and it is not theory. It is a results-led advisory process built around one outcome: helping senior professionals become more visible, more credible and more likely to be considered by the right market.
Daniel Sterenzon
Founder, Sterenzon Advisory
01 / 05
Most senior roles are filled before they're advertised.
By the time a director or VP role is public, the real conversation has often already started. Applying to more postings won't change that. The leaders who move fastest get visible earlier — to the right companies and the right decision-makers, while the role is still taking shape.
02 / 05
This is not recruitment.
Recruiters work for companies. Sterenzon Advisory works for the candidate. I don't wait for employers to send open vacancies — I help you understand where demand is forming, who matters, how you should be positioned, and how to become visible before the role becomes public.
Before building this advisory practice, I spent years inside senior talent markets across Saudi Arabia and the GCC — including executive search exposure with Michael Page. That gave me a direct view of how leadership opportunities move, how decision-makers assess talent, and why strong professionals stay invisible until their positioning is fixed.
04 / 05
A focused 60-day engagement.
The 60-day executive advisory engagement runs across three phases: Repositioning, Market Mapping and a Live Campaign. You finish with a sharper position, a mapped target market, and live conversations with the right people. It doesn't guarantee an offer — it builds a more focused path to the right conversations.
Market Mapping
Find where demand is forming before roles go public.
Live Campaign
Turn the map into the right conversations.
05 / 05
Built for senior leaders in the UAE and Saudi Arabia.
Directors, VPs, Heads of Function, GMs, Country and Regional Leaders — and selected C-suite — across the UAE, KSA and the wider GCC.