The 60-day engagement: a structured executive job-search strategy
Sixty days, three phases, one objective — a sharper executive position, a mapped target market, and a live campaign designed to reach the right people across the UAE, Saudi Arabia and the wider GCC. Structured, but flexible: built around how the market actually responds.
Repositioning
Before a single approach is made, we fix how you show up. We sharpen your executive narrative, reposition your CV and LinkedIn around the market you actually want to enter, and clarify your target roles, sectors, geography and salary range. Where your story is too broad, too generic, or not senior enough, we tighten it.
The problem this solves: your story is too broad, too tactical, or misaligned with the senior roles you're targeting — so the market can't place you.
The work
- Positioning diagnosis
- Executive narrative
- CV and LinkedIn repositioning direction
- Role, sector, geography and compensation targeting
You receive
- A sharper market position
- Clear positioning direction
- Defined target parameters
You own
- Your track record, shared honestly
- The final call on targets and range
Market Mapping
This is the intelligence core. I map where leadership demand is forming before roles become public — reading company growth, expansion, restructures, leadership changes, Saudi and UAE moves, tenders, capital projects, funding and licences.
This is what separates the work from coaching or recruitment. It isn't "go and apply to more jobs." It's "here is where demand is likely forming — and here is where you should become visible."
The problem this solves: waiting for public vacancies means arriving after the real conversation has started, instead of finding where demand is likely to form.
The work
- Demand-signal research
- Company prioritisation
- GCC market mapping
- Stakeholder and decision-maker research
You receive
- A prioritised company map
- The demand signals behind it
- A decision-maker map
- A recommended approach order
You own
- Refining and approving the target list
- Your own market knowledge and context
Live Campaign
Now the map becomes action. I support the outreach strategy, messaging angles, decision-maker approach, recruiter positioning where relevant, and conversation preparation — plus interview preparation if conversations start, and negotiation framing if it gets to that stage.
You stay the face of your own campaign. I build the strategy, sharpen the message, guide the approach and support the live conversations. I don't impersonate you, I don't spam the market, and I don't promise jobs, interviews or placements.
The problem this solves: research creates no value until it becomes focused action and real market feedback.
The work
- Outreach angles and messaging strategy
- Warm-route identification where available
- Weekly refinement against market response
- Conversation, interview and negotiation preparation
You receive
- A campaign running in your own name
- Stronger market visibility
- Live market feedback
- Clear next-step decisions
You own
- Sending the outreach — it comes from you
- Taking the conversations that open
What you walk away with.
Everything below is yours to keep and use — the assets outlive the engagement, and the support runs across all sixty days.
Tangible assets
- Executive positioning diagnosis
- Positioning and narrative direction
- CV and LinkedIn repositioning direction
- Target-market strategy
- Prioritised target-company map
- Decision-maker map and approach order
- Outreach messaging and angles
- Post-engagement action plan
Advisory support
- Weekly strategic guidance
- Recruiter positioning where relevant
- Conversation preparation
- Interview preparation if talks progress
- Negotiation framing if it reaches that stage
- Campaign refinement based on market feedback
How the 60 days run.
Structured but flexible. We start with a strategy call, then keep a weekly rhythm of check-ins and updates across the sixty days, adjusting as the market responds. Some weeks lean on positioning, others on research, outreach or conversation prep.
Strategy call & diagnosis
Where you stand: positioning, visibility, access and execution — scored honestly, gaps named.
Repositioning locked
Executive narrative sharpened; CV and LinkedIn direction agreed; target roles, sectors and range fixed.
Market map delivered
Sector clusters, demand signals and a prioritised target-company list — where demand is forming before it's public.
Decision-maker map & approach order
Who owns the role, who influences it, and the order of approach — warm routes first.
Live campaign
Outreach begins in your name. Weekly refinement of messaging and angles based on what the market says back.
Conversations & next steps
Conversation prep, interview support if talks progress, negotiation framing if it reaches that stage — and a clear plan beyond day 60.
By the end of 60 days, you have a clearer executive position, a mapped target market, a list of priority companies and decision-makers, a live outreach campaign, and stronger visibility with the right people.
It does not guarantee an offer. It creates a much more focused path to the right conversations.
Questions senior candidates ask.
Is Sterenzon Advisory a recruitment agency?
No. Recruiters work for companies; Sterenzon Advisory works for the candidate. I don't represent employers, fill vacancies or place candidates — I advise you on positioning, market intelligence and decision-maker visibility.
Do you have access to hidden vacancies?
No — and be wary of anyone who claims to. I don't hold a drawer of secret jobs. I read where leadership demand is likely forming across the GCC — expansion, restructures, leadership change, funding, tenders and licences — and turn those signals into a specific map for you.
Do you contact companies for me?
No. You stay the face of your own campaign. I build the strategy, the map and the messaging, and guide the approach — but the outreach comes from you, in your own name. I don't impersonate clients and I don't spam the market.
Who sends the outreach?
You do. That's deliberate: at senior level, a direct approach from the leader themselves carries far more weight than an intermediary. My job is to make sure every approach is aimed at the right person, in the right order, with a sharp reason to talk.
What exactly will I receive?
Tangible assets — a positioning diagnosis, narrative and CV/LinkedIn direction, a target-market strategy, a prioritised company map, a decision-maker map with approach order, outreach messaging, and a post-engagement plan — plus weekly advisory support across the sixty days.
How do the 60 days run?
Three phases: Repositioning, Market Mapping, then a Live Campaign. We start with a strategy call, then keep a weekly rhythm of check-ins and updates, adjusting as the market responds. Structured, but flexible.
How much time will I need to commit each week?
Enough to stay personally involved: a weekly session with me, plus the outreach and conversations that run in your name. The campaign works because you're in it — it can't be fully outsourced.
Is this suitable if I'm relocating into the GCC?
Yes — provided the move is credible. It works well for senior professionals relocating into the UAE or Saudi Arabia with the seniority and track record to be taken seriously. It is not for someone casually testing the market.
What happens if interviews begin during the engagement?
If interviews begin during the engagement, I help you prepare for them. Conversation and interview preparation are included, with negotiation framing if discussions reach that stage.
What happens after day 60?
You finish with a clear decision path: a live pipeline, a refined position, and a plan for what to continue in your own hands. The assets — maps, messaging, strategy — remain yours.
Does the engagement guarantee a job, interview or offer?
No, and I won't pretend otherwise. Outcomes depend on the market and on your own execution. What the engagement builds is a sharper position, a mapped market, a focused campaign and real market feedback — a much better route to the right conversations.
When is the investment discussed?
At the fit-review stage. If your request looks like a genuine fit, the engagement structure and investment are covered in the first conversation — before any commitment is made.
How is confidentiality handled?
The entire process is private. Your details are used only to assess and respond to your enquiry, nothing is made public, and the campaign itself is designed for leaders who are often still employed.